Best Buy vs. Amazon: Where Do Shoppers Look First? Best Buy vs. Amazon: Where People Looked First In the world of electronics, the consumer journey is no longer a straight line. The rivalry between Amazon and Best Buy is defined by the fine line between being a “search engine” and being an “experience center.” 1. The First Stop: Amazon or Google? For the vast majority of consumers, the shopping process no longer starts on Google; it begins directly on Amazon. Search Dominance: Research indicates that approximately 63% of consumers start their product search on Amazon. Amazon has evolved from just a store into the world’s largest “product search engine.” Why…