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Most Clicked Topics on Google This Week (Not What You’d Expect)

US Trends Insight • Updated: Dec 26, 2025

The “obvious” stuff isn’t what spikes. This week’s clicks were driven by a few big triggers: a major Google Trends recap drop, viral collectibles, AI culture terms, and headline-level policy searches.

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The Topics People Clicked Into (And Why)

A lot of this week’s spikes make more sense when you realize Google’s year-end Trends coverage is being shared everywhere right now, which pulls curiosity traffic into the same cluster of names, products, and events. :contentReference[oaicite:2]{index=2}

1) The viral collectible effect: “Labubu”

This isn’t “shopping intent” at first — it’s identity + scarcity. People search because they think they missed the drop. Once the curiosity peaks, it turns into “where to buy” within hours. :contentReference[oaicite:3]{index=3}

Publish angle: buying guide → authenticity checks

Quick buy-intent link:

2) The “next device” rumor engine: “iPhone 17”

Even before availability, people search for leaks, colors, release windows, and especially accessories (“case”, “screen protector”). This is evergreen traffic if you publish the accessory angle early. :contentReference[oaicite:4]{index=4}

Publish angle: early accessory checklistPublish angle: color/style matching

3) The AI culture spike: “DeepSeek” + “AI action figure” vibes

This year, “AI-generated anything” keeps triggering spikes — not because people want a tutorial, but because they want to understand the meme/tool fast. That’s where your AI Tools Guides category prints traffic. :contentReference[oaicite:5]{index=5}

Publish angle: what it is → what it’s used for → safest workflow

Optional “giftable tech” angle:

 no brand names

4) Entertainment spikes that behave like products: “KPop Demon Hunters”

When a title trends, it immediately creates secondary searches: soundtrack, cast, merch, “where to watch,” and “similar to…”. That’s an explainer + guide combo. :contentReference[oaicite:6]{index=6}

Publish angle: “what people are actually looking for” (watch order, merch, soundtrack)

Merch intent link:

5) “Policy word” spikes: “tariffs” and big-bill searches

These aren’t just politics — they’re price anxiety. When tariff searches spike, people quickly jump to “what gets more expensive” → “best alternatives” → “buy now or wait.” :contentReference[oaicite:7]{index=7}

Publish angle: practical guide (“what changes for shoppers”) without ranting

FAQ

Are these topics the “most searched” or the biggest “spikes”?

Google Trends is primarily about relative interest and spikes (momentum), not absolute total search volume. A smaller topic can “win” the week if it jumps hard. :contentReference[oaicite:8]{index=8}

How do I turn a trending term into an affiliate article without looking spammy?

Write the explainer first (why it’s trending + what people mean), then add a small “buy-intent box” only where it naturally fits (accessories, merch, alternatives). Keep links minimal and relevant.

What should I publish next based on this page?

Create 3 satellites: (1) Buying guide (Guides), (2) AI explainer (AI Tools Guides), (3) Lifestyle “what to do with it”. Interlink all three back to this hub and to their category hubs.

Why embed Google Trends?

It increases trust (“show the curve”), keeps the page fresh, and gives you a live hook to update content weekly without rewriting the whole thing. Google’s own guidance highlights Trending Searches as a way to track what’s surging. :contentReference[oaicite:9]{index=9}